Butter That Questions If It Is Butter?

14 Jan

I hate that people don’t know what they’re eating. Literally, nobody reads ingredients , we consume food and we have no idea what the actual contents are. I was at my local grocer today and saw this tub of butter. I was so apaulled I had to snap a picture. You might be wondering what this has to do with my cookbook? Everything. Like I have said many times before, if your grandma wouldn’t recognize it than don’t eat it. And that is part of the motivation for me to write this cookbook containing my families recipes that have been passed down for generations. It’s not always about eating ‘healthy,’ but it is about eating real food. And if your food is asking you if it’s real, than chances are it’s not a good choice. I hope this picture disgusts you as much as it does me.

Butter asking you if it is butter. Who designs this crap? And who approves it?

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3 Responses to “Butter That Questions If It Is Butter?”

  1. sewfrench January 14, 2011 at 10:10 pm #

    Hilarious.
    Hilarious to think people would buy this.
    Where do they get their designers???
    It might as well be called WTH.

  2. foodfordesign January 14, 2011 at 10:20 pm #

    I literally couldn’t believe it, I thought it was a joke, like I was on a hidden camera show and they were waiting to see which idiot bought the fake butter.

  3. Kevin September 15, 2011 at 3:42 pm #

    A company out of Holland, MI (your neighbor) actually called “Fairly Painless” handled the redesign and (mass) production of Spartan’s packaging. Not sure who was in charge of branding the butter though. You normally have to have at least 3 years of in-house experience before anyone will let you touch the butter line. Seriously though, most likely the client on this one. But, yeah, uhm…it’s needs help.

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